Its cheaper.
They can design the device to be standalone, with increased hardware costs...or farm that processing to their servers, with the bonus of also giving them the ability to kill it on command so you just have to buy a new one and having lots of metric data to sell
Invent a sport
Export it to all your colonies
Have them all kick your arse at it every season
#winning
Edit: cricket, guys. I'm very clearly talking about cricket