In the community page of my investment platform, the older folks who invested in Diageo, the parent company of Guiness, are genuinely shocked and finally convinced that younger generations are drinking less because Diageo is struggling financially.
Nevermind the health reasons why drinking alcohol is bad, it just really have become expensive to go out, let alone go drinking alcohol!

Younger gens are on Instagram. I think Zuckerburg is clever to have bought various social media platform as backup in case Facebook dies. He also changed the name of the company to Meta to remove the more direct association with Facebook should the platform die.