The switch transports you into an alternate reality of the regular trolley.
libre_warrior
I like how Doctorow is taking guardianship for his language through no bullshit tolerance.
Everyone has mindcontrol. I can even force you into thinking about a house being covered with butter. You see?
Ads are supposed to target our cognitive unconscious.
Think about a car advertisement. Its not supposed to make you buy the car, it's supposed to make you aware of the car and what it represents. Its mass imposition of a dezired emotional connection to the producers and that which they promote.
They are conditioning us through imposition.
And you know that the masses are bombarded with it, so you know the overton window is shifted towards corporations. Anyone could challenge such an imposition, but it is not a single one, but thousand upon thousand.
Society are conditioned by capital through imposition.
When we see an imposition, we can either let it condition us or react to it.
By reacting, we entertain their framing which can make the imposition more effective.
Make America Turtle Island Again