804
BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display
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this post was submitted on 31 Jul 2026
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Has anyone actually seen these ads in the BMW, as described?
This article seems fishy to me. Especially this part:
“System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”
Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?
One of the article's sources has a link to this Reddit thread (view it on RedLib), which has someone recording the ad. The article also uses official BMW websites as sources.
P.S. that was a very boring ad
Thanks, a reply in that thread:
OP:
The advertisement is added as a whole app to watch later??