this post was submitted on 21 Aug 2026
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Exploding spectacularly in Delta's face in 3, 2, 1...
They already have been doing it, and it's just an extension of what every airline has done since de-regulation, just more granular. If anything, this will make them more money, especially when they already aren't profitable as an airline, they are profitable because they act as a bank.
It won't, you can already see this happening in tons of industries and markets.
The glorious k shape economy means the middle of rapidly shrinking and all the money to be made is at the extremes of the spectrum. You can already see tons of brands increasing prices or pivoting away from non "luxury" offerings.
Soon there will only be Emirates and RyanAir and Delta doesn't want to be RyanAir.
In B2B, individual pricing is common indeed, but in B2C? I would have thought it's illegal, but it probably depends on the legal area in which you reside, I guess.
Is it? Don't the websites already look at if you've visited before and other things to offer different pricing? And people have griped about it but has anything been done?
It should explode, I just don't think it is or will.
It'd be nice if there was some type of regulation to prevent all this "dynamic pricing" bullshit. Instead I'm just waiting for it to hit grocery stores, because why not.
It might can hit online shopping, but it is not practical to hit stores - at least not with the recent scares and rumours of some stores trying to do on-shelf dynamic pricing.
how could that ever happen when Americans seem to be preconditioned to get fucked and just shrug about it?
first, I trust a regular algorithm to deliver predictable results, not so much ai
second, I was expecting at least some public push back but given the answres here, it looks like nobody knows what pushback means
so lesson learnt for me and I guess enjoy your higher prices for absolutely no gain as a consumer
I don't fly.
But given my last sentence, not sure i'm the best target for your angst, which with I might not share the emotion, but I share the conclusion. lol. But no worries if you did see and still felt I was the best place to reply.
well I had no way to know you don't fly… all I saw was your casual dismissal of this more efficient gouging
Ah, so you can't read. Got it.
and English is not even my first language
I don't see how supporting that it should explode in their faces (from the comment to which I'd replied) indicates casual dismissal.
But I guess you're just smarter than me.