Was so easy to swap over to tidal. (not perfect, I know).
I've even gotten a family plan and offered family what amounts to free service.
I've sent tutorials on converting their libraries using a super easy service that's still less $ than just continuing to pay for spotify.
They are still on spotify because it's easier than giving a shit.
IIRC they also aren't paying AI "artists" so that should take away some of the incentive to even try. In theory anyway.