Some of them are weird where I am because you can buy a shitty/fast 3 minute wash for $15 or the good-soapy-with-undercarriage one for $25, OR you can buy the ultra-mega-unlimited monthly washes card for $32 or something.
I bet enough people buy the $32 unlimited one and only go one time, that it's basically free money to them. But if you're going to get at least two washes per month, you have to get the unlimited to get the better price. It's all very clever and designed to get the most value from you.
They all have "free" vacuums though, for paying customers.
I commented elsewhere but the subscription model is what I'm seeing pop up a lot. You can buy a shitty/fast 3 minute wash for $15 or the good-soapy-with-undercarriage one for $25, OR you can buy the ultra-mega-unlimited monthly washes card for $32 or something.
Enough people buy the $32 unlimited one and only go one time that it’s basically free money. But if you’re going to get at least two washes per month; well, you should just get the unlimited and go 3 times. It’s all very clever and deceptive and designed to extract the most money from you.
A handful of years ago that same wash was $7 and no club/subscription existed.