The service is the holy grail of MBA. You own nothing and pay constantly. Subscriptions galore and there is zero portability so high vendor lock-in once you start customizing. The pricing agreement is entirely one sided so the execs can set bonus payout performance objectives in ways that let them take advantage of properly timed price increases.
It's similar to AWS, Azure and the rest of the cloud platforms and i've never heard anybody say moving to those saved them money even after staff reductions.
They want more growth and think the publicity from the change will drive more conversion.