time to start the 12 year countdown to ever seeing it in a single consumer product
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Yeah until it starts hitting widespread hardware decode support (streaming devices and phones) it’s pretty much just a curiosity to all involved as the only things traditionally powerful enough to software decode these codecs at 4k without overheating are computers and I don’t see that changing.
If h266 gets hw decode support on a bunch of common chips first it’ll be a real blow licensing freedom or not.
It's a different world, there isn't much driving VVC like there was for AVC and HEVC. There isn't a new physical media format, and even the latest OTA TV specification is stuck on HEVC.
It's going to be up to streaming platforms what wins the next codec race, and a lot of them are betting on AV1 and AV2 for obvious reasons. I don't see VVC really getting widespread adoption.
Yeah, my very first thought was “oh great, another new codec for my server hardware and devices to not support.”
if we're going to have more of them they really need to get faster at supporting these things
How much better is it? I am thinking in terms of compression.
I'm seeing reports of a 20-30% improvement in bitrate usage. But the encoders are also still early at this point