this post was submitted on 03 Jun 2026
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[–] Pika@sh.itjust.works 0 points 2 months ago* (last edited 2 months ago) (1 children)

The amount of people in this thread that are arguing that steam is fully within the right here due to the fact that they have a restriction on steam key pricing blows my mind.

for example with the UbiSoft case, It's clear they have never actually opened or used Uplay because if they had they would realize that Uplay does not use Steam keys period at all. They are their own distribution platform that distributes off of uplay servers.

The entire point of the lawsuits is going one step further, which is that despite steam having a policy that says it's for keys only, they unilaterally enforce it on all platforms regardless of the usage of the keys.

Now whether that's actually true or not is what the lawsuits have to determine. But that is what the claim is. Personally I'm leaning towards it's true because I've seen some screenshots posted about customer service saying that's how it worked and threatening to delist steam games for cheaper first party distribution pricing elsewhere.

I'll be curious where these cases go.

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[–] it_depends_man@lemmy.world 0 points 2 months ago* (last edited 2 months ago) (64 children)

Bloomberg cites two high-profile cases referenced in the ongoing lawsuit, one involving Ubisoft, and another Warner Bros.

First of all, I trust Ubi and WB way less than valve.

Valve allegedly threatened to delist all editions of Rainbow Six Siege after Ubisoft offered a cheaper option on its Uplay store.

Yeah.

Because it violates their policy. That's not a "threat", those are the terms of the contract Ubi and WB agreed to. Terms that everyone has to follow.

Heck, Ubi and WB should be hit with a counter suit for trying to leverage their market position to exert control over valve and getting unusually favorable terms.

Clown suit. Ubi and WB are mad they can't break their contract with valve in a one sided way.


edit: I forgot some context:

The deal between valve and a publisher or dev is: they can sell on steam and elsewhere if steam is at least tied in price, or cheaper, but when they sell somewhere else, that includes the steam key and access to steam and steam's distribution at no cost.

What the devs and publishers wanted to do was leverage other features of steam and the steam ecosystem, while undercutting steam's price.

They are always free to just not sell on steam for a cheaper price. That's not what this is about.

edit2:

https://partner.steamgames.com/doc/features/keys

"Steam Key Rules and Guidelines"

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[–] osanna@lemmy.vg 0 points 2 months ago (3 children)

remind me again how Gaben is a GoOd BiLlIoNaIrE?

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[–] 520@lemmy.zip 0 points 2 months ago* (last edited 2 months ago) (1 children)

I love valve as much as the next PC gamer, but I agree their rules should not affect what publishers do entirely on other platforms.

[–] vagrancyand@sh.itjust.works 0 points 2 months ago (2 children)

They aren't. If Ubisoft wants to release a game on their own platform steam can do nothing about it.

[–] Ashelyn@lemmy.blahaj.zone 0 points 2 months ago (1 children)

Steam can delist all of Ubisoft's games from their storefront in retaliation to what Ubisoft does on their own independent store

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[–] acosmichippo@lemmy.world 0 points 2 months ago (1 children)

there's more to it than that.

[–] BlackAura@lemmy.world 0 points 2 months ago* (last edited 2 months ago) (1 children)

Yeah but it's fairly simple.

You can generate Steam keys using the Steam developer tools. This allows a game key to be purchased on any storefront that supports selling them, which can then be activated on Steam.

The main requirement? You can't price those steam keys on a 3rd party store cheaper than on Steam itself.

For that, it means if the 3rd party store takes a smaller cut than Steam itself would take, the developer makes a bit more profit through almost no additional effort. Steam is the system users use to download and update the game, and cloud save syncing, and community guides, forums, workshop, etc.

The developer is, afaik, more than welcome to also sell a UPlay key if they partner with Ubisoft at any price point they want (regardless of the Steam price) because Ubisoft is the taking on the burden of distribution, etc.

The only price requirement Valve imposes is on selling Steam keys on 3rd party storefronts. Not UPlay keys. Not Xbox keys. Not Epic Store keys.

Edit: and I read the article, while albeit short (can't access the linked Bloomberg article sadly), they claim exactly that, that the version on UPlay was significantly cheaper than the version on Steam for essentially the same game. Valve was arguing that Rainbow Six Siege needs to change their pricing on UPlay or they would be delisted.

[–] tja@sh.itjust.works 0 points 2 months ago (1 children)

Yes it's a very short article and apparently you completely hallucinated a paragraph where it's about steam keys?

I do not see any mention of steam keys in the article. They wanted to sell a version that wasn't even on steam. Only on Uplay. This has nothing to do with steam keys. And valve was still complaining.

So yeah. It's fairly simple and you still got it wrong.

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[–] mabeledo@lemmy.world 0 points 2 months ago (1 children)

Such a weird stream of comments to be read on Lemmy.

Regardless of what you folks think about Valve, does anyone believe that a marketplace should have this kind of leverage over their suppliers? For instance, should Amazon be permitted to force manufacturers to set the price of a product outside of their marketplace? Should Apple be allowed to force app developers to price match the Google store?

[–] architect@thelemmy.club 0 points 2 months ago* (last edited 2 months ago) (1 children)

Amazon literally does this if you sell on their platform as the manufacturer or just at all. My source: Hi, that’s me, and I can confirm this is standard practice at Amazon and I’m the manufacturer of my own product.

[–] mabeledo@lemmy.world 0 points 2 months ago (1 children)

And in my opinion it should be illegal. What do you think?

[–] vagrancyand@sh.itjust.works 0 points 2 months ago (1 children)

Genuinely why? Why do you think you have the right to any specific marketplace?

[–] mabeledo@lemmy.world 0 points 2 months ago (5 children)

Do you really think that Amazon should be allowed to set prices outside their marketplace? That's wild.

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