this post was submitted on 24 Jun 2026
401 points (96.5% liked)
Technology
87685 readers
2745 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 3 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I would truly not be surprised that this would be an attempt to take over there ev truck market, but manufacturers should have been paying attention. There's a huge market for small ass trucks, no one is catering to it
While I'm sure they'll try to enshittify, the downside to that plan is that they need to make sure no one takes their place and they need to have something people want that they can enshittify. The benefit of simplicity is that it makes it simpler for another manufacturer to pick up the slack.
That's incorrect. The Ford Maverick and Hyundai Santa Cruz exist and are very popular.
Toyota is about to release one to compete with the Maverick, and Dodge has a small and a mid sized truck in the works.
Neither are small.
I'm guessing you've never seen them next to a regular pickup. They're 20-40in shorter in length than a Ram 1500 (depending on cab configuration).
My Santa Cruz is shorter than their engine compartment. When I park between two regular trucks mine looks like a hotwheels truck.
Shit, it's even smaller than a Toyota Helix.