this post was submitted on 09 Aug 2026
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This to me seems to be a very odd interpretation of the phrase “coding was never the hard part”. First, that doesn’t mean that it’s not hard, just not the hardest. Second, and more importantly, they jump to deciding what to build being the hard part as if those are the only two things?
I have used a variation of this phrase (I usually say coding was never the bottleneck at work) but I’ve never even considered deciding what to build as to be what the bottleneck is.
First, I should say by coding I mean taking a concrete design for a change and writing a single pass at implementation. Modern models to this extremely quickly with up to good performance depending on exactly what you ask them to do.
The things that take up more time in software development just for engineers, leaving aside things that design and pms do.
There are “what to build” aspects in here and many engineers also spend time on the overall what to build questions, but the way the article was talking about it seemed very high level.
Coding isn’t easy, it’s hard. But it’s also not usually the bottleneck in software development.
For me it was trying to interpret vague business requirements. But I was a designer / coder. I tried to insulate the other programmers from that nonsense.