this post was submitted on 07 Aug 2026
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Technology
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Probably in anticipation of some serious price increases. They'd still like to get devices in people's hands even if they can't nominally afford them anymore.
Yeah. They haven’t raised prices for several years.
The iPhone 12 was $799 in 2020. The iPhone 17 was $799 in 2025. Inflation alone should have made the 17 $999 but they kept the price the same for 5 years.
Same for the pro lines. 12 pro was $999 in 2020. The 17 pro started at $1099 but they dropped the lowest 128GB storage tier. Same price as the 256GB model for the 12 pro. Inflation would put that at $1399 for the 17 pro.
Between inflation and AI making memory cost your firstborn, they’re going to have to raise the prices.