this post was submitted on 01 Aug 2026
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BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat (www.theautopian.com)
submitted 1 month ago by schizoidman@lemmy.zip to c/technology@lemmy.world
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[–] A_norny_mousse@piefed.zip 38 points 1 month ago* (last edited 1 month ago) (9 children)

It doesn't make things much better, but:

the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.

Also, it doesn't play while you're driving.

BTW, according to BMW it's not an ad, lol:

To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles ... bla bla bla

Once again: since there's no way of getting around surveillance & IoT bullshit in cars, I'm just going to have to take extremely good care of my old clunker.

[–] boonhet@sopuli.xyz 2 points 1 month ago

This would be a neat gimmick if it came with free tickets to the movie. Considering the price of the cars and the fact that only newish ones get the ad, they could afford it. It might even be positive PR.

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