this post was submitted on 31 Jul 2026
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BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display (consumerrights.wiki)
submitted 3 weeks ago by stumu415@lemmy.zip to c/technology@lemmy.world
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[–] OhStopYellingAtMe@lemmy.world 19 points 3 weeks ago* (last edited 3 weeks ago) (15 children)

Has anyone actually seen these ads in the BMW, as described?

This article seems fishy to me. Especially this part:

The ad has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on any suitably equipped BMW running Operating System 7, 8, 8.5, 9, or OS X built after July 2020.

“System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”

Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?

[–] JohnEdwa@sopuli.xyz 16 points 3 weeks ago (1 children)

BMW iDrive has versions 1 to 9, and now the newest really is OS X.

[–] OhStopYellingAtMe@lemmy.world 4 points 3 weeks ago (1 children)

Yeah I read that now too. I just thought that it was weird that they went from “System 7…” up to “OS X” just like Apple did. But it’s just very plausible coincidence.

[–] Test_Tickles@lemmy.world 4 points 3 weeks ago (1 children)

"Death" in mandarin is "Si". "4" is also "si", so it is considered a very unlucky number and nobody wants it in their phone number and other stuff.
"10" is "shi" which is close enough to "Si" that many people don't like it and will avoid it.

[–] uniquethrowagay@feddit.org 4 points 3 weeks ago (1 children)

Number based gotta be one of my favorite superstition flavors.

[–] 01189998819991197253@infosec.pub 2 points 3 weeks ago

I'm not superstitious. But I am a little stitious.

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