this post was submitted on 01 Aug 2026
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BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat (www.theautopian.com)
submitted 3 weeks ago by schizoidman@lemmy.zip to c/technology@lemmy.world
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[–] A_norny_mousse@piefed.zip 38 points 3 weeks ago* (last edited 3 weeks ago) (9 children)

It doesn't make things much better, but:

the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.

Also, it doesn't play while you're driving.

BTW, according to BMW it's not an ad, lol:

To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles ... bla bla bla

Once again: since there's no way of getting around surveillance & IoT bullshit in cars, I'm just going to have to take extremely good care of my old clunker.

[–] markz@suppo.fi 9 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Ah yes, this is a partnership, not an ad.

[–] IphtashuFitz@lemmy.world 7 points 3 weeks ago

Some marketing executive earned their paycheck for the month by coming up with this…

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