this post was submitted on 20 Jun 2026
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Unfortunately a lot of channels have resorted to that because of the changes to algorithm and focus on shorts versus longer format. Youtube's short video audience is huge, the shorts are cheaper due to size, and I guess they don't pay the short video creators comparatively the same?
At this point if I see "It's over!", "I am done" or "Some other dramatic but not relevant text" I often just unsub.
Watching Veritasium's staff swapping titles and thumbnails for the same video trying to find an audience is a bit sad as that company has put a lot of effort into making great videos.
B1M knows their target audience very well and I haven't seen many if not any clickbait titles for their stuff.
One bummer is that I unsubbed from a channel (not naming him, dude's just trying to get by) I had been following for years because they had a very poorly disguised infomercial about a giant UPS for appliances. This was the third time they have done something like this so I called it.