this post was submitted on 25 Jul 2026
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How you fuck up making a truck so badly?
Yeah the electric pickup is such a no brainer for the US market and it was one of the first.
But what if it was horribly ugly and made everyone hate you? Surely it will sell even better then!
Disagree. The truck market itself is a no brainer, but electric trucks have design challenges that electric sedans don't. Namely, aerodynamics, towing, and aerodynamics while towing. It is much harder to make an electric truck capable of doing "truck stuff" with a reasonable range and price compared to making an electric car.
Harder maybe but it's clearly doable. We have a number of options now. And it's not like they've had to make them hyper-aerodynamic or anything. Just took a little more advanced battery tech.
IIRC, according to Aging Wheels on YouTube, of all the electric trucks, only one (the Chevy Silvarado) actually manages to have decent range while towing.
Think it might've been in this video? https://www.youtube.com/watch?v=UmKf8smvGsA
I believe Ford has the f150 lightning, an ev version. I don't know how it's been doing though.
The all electric version has been cancelled in favor of a hybrid design, but they claim the hybrid has a 700 mile range
https://www.npr.org/2025/12/15/nx-s1-5645147/ford-discontinues-all-electric-f-150-lightning
Thanks for the update
No one bought them. barely 80,000 sold over three years. Killed in 2025. They sold 10X more F series every year. Really not sure where anyone gets the idea pickup buyers give a fuck about fuel efficiency or emissions.