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Meta tells Instagram, Facebook users how to avoid Apple’s fees (au.pcmag.com)

submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world

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Meta tells Instagram, Facebook users how to avoid Apple’s fees::Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.

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[–] GenderNeutralBro@lemmy.sdf.org 0 points 2 years ago

The line between user and advertiser is getting blurrier. They're rolling out a feature where users can pay to "boost" their posts.

Meta's boosts are a type of paid advertising that shows a Facebook or Instagram account's posts to a wider audience. Meta frames boosts as a tool that many "small businesses" use, but it's also being used by celebrities, brands, and individuals looking for more eyes on their content.

Paid boosts are a quick way to pay-to-play for engagement on Instagram and Facebook. They're different from full ad campaigns, which can be purchased through Meta's Ads Manager feature.