this post was submitted on 13 Jul 2026
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[–] pasdechance@jlai.lu 109 points 1 month ago (13 children)

Hpw do you run ads for child abuse?

Instagram has been profiting off paid adverts that promote CSAM in India

OK...

How did we get here?

Earlier this year, Meta announced it was trying to reduce its reliance on third party human moderators by — you guessed it — switching to AI.

That's what they said would happen...

How bad is it?

The videos promote child abuse and invite you to join a Telegram group to have access to it. So, that's bad, and also sounds like a honeypot.

[–] scarabic@lemmy.world 6 points 1 month ago (11 children)

I want to be clear I’m not promoting Meta’s decision here by any stretch.

There is an interesting problem with human moderators though. Once the entire population of Earth is posting on social media, are there enough humans to ever moderate it? You might say oh sure, because the average person might only post occasionally and human moderators could be dedicated full time so they’d outweigh users by factors. But that kind of ignores influencers who also generate content full time.

I really don’t see how there will ever be enough humans to do this right. Or if there are, they will have to number in the hundreds of millions to keep up. The bit about all humans posting is not really hyperbolic at all. Zuckerberg already has 1 billion of us.

[–] mic_check_one_two@lemmy.dbzer0.com 7 points 1 month ago (2 children)

It’s absolutely possible to moderate. But doing so would require more payroll than the tech companies are willing to spend. So instead, they simply let CSAM ads run rampant.

[–] scarabic@lemmy.world 3 points 1 month ago

What would 200 million moderators cost? At a modest salary of $50k annually it’s in the trillions. They literally couldn’t pay that.

[–] frongt@lemmy.zip 3 points 1 month ago (1 children)

Also, exposing the moderators to extreme content like this is traumatizing.

[–] scarabic@lemmy.world 4 points 1 month ago

Yes it’s a thing with more than one challenge.

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