this post was submitted on 08 Jul 2026
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Most "name brands" have long been acquired by large umbrella corporations, and shortly after doing so, the "brand recognition" is often leveraged to market white label products; which is increasingly the only differentiator between it and off-brand products. That, and the price-difference: simply paying more for a meaningless "name brand", on an equally inexcusably poor quality product; besides a slightly less shitty customer experience, hopefully.
I really think it's poor design to purely filter on appearance of brands, rather than actual brand reputation. Yes, it might serve as an overgeneralized indicator for questionable reputation, but marketable brands shouldn't be treated as reputable either.
A alternative that works well for me for many things is buying from Lidl. They source from China, or wherever, but through European importers. They have a three year warranty, parts or replacement at least for that period, their branded products meet EU safety standards, and are good value. Not everything is perfect, but I'd say that about 80-90 % of what I buy meets or exceeds my expectations. Selection is orders of magnitude lower than Amazon, Aliexpress, etc, but their online catalog is growing fast.
Tools in particular are great value, they have a great battery ecosystem for their power tools, and even have a prosumer line (parkside performance, the black ones), that are impressively close to pro stuff from DeWalt, Makita, etc...)