this post was submitted on 21 Jun 2026
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I grew up in the time when you watched live television and Mom made use mute all advertisements because she hated how loud they were. (Advertisements were broadcast louder than the programs) When I was in someone else's home that didn't mute them I don't feel like it made me pay attention to the messaging. That was still time to talk, get a drink, or use the facilities.
I had a really advanced CRT that had a Commercial button in the remote. It'd auto-set a 30-second timer (+30 for every subsequent press) and you could freely swap channels. Timer expires, it switches back to the channel you were watching originally.
There was actually a successful campaign to get the FCC to force the volume of ads to be the same as the programming.
But that's the FCC so it only applies to broadcast TV. As soon as they could do it with streaming content, they went right back to blasting the volume for ads. Because fuck the spirit of the law, this is capitalism.