this post was submitted on 29 Aug 2026
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You're not wrong, but this is a press release from a university about research. They're not going to dig into methodology when they want to toot their own horn.
Reading the abstract and introduction (full article is pay walled), it was a pilot study using EEG. Normally similar studies have participants self report using a survey. Sample size was 60 people which seems reasonable given they had to hook up each person to an EEG. Demographics are a bit skewed based on gender and age, but as a pilot, that probably isn't that big of a deal.
I'm not seeing anything egregious, and it was published in a peer reviewed journal. I would treat this as a single data point and wait for other researchers to replicated it and prod at the methodology more.