this post was submitted on 23 Aug 2026
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Old school was "shrinkwrap eula".
When you took the literal shrinkwrap off the box, you agreed.
Then it switched to "use eula" and the box that pops up containing the EULA that says "click to accept" and there's no other option but to accept...
That's the point you agree.
I don't think it's ever been "at purchase" at least in America. Because obviously gifts are a thing and purchasers aren't always users and more importantly users aren't all purchasers
A cracked game might circumvent those popups and/or screens, but I honestly don't know why they would put the effort in or if it would matter. And if it mattered probably varies a lot by country.
EU is very adamant that you can only present contractual terms before entering an agreement (purchase) not after. All those EULAs showing up in the game before you are shown the main menu are void in EU.
If the EULA is instead embedded in the purchase flow with an "I agree" checkbox then the UsedSoft vs. Oracle case is likely still precedence to argue that you own the copy. Reason is that the purchase flow uses the "Buy" terminology and nowhere outside of the EULA it mentions rental/lease/limited/etc. This would breach the "reasonable consumer expectations" as the storefront didn't make it clear in their purchase experience that it was only a limited license you obtained and that a normal consumer doesn't expect "limited" when reading "Buy". This part has though not been tested in court yet but most legal scholars agree that this would be the likely outcome should someone bring it up.
They are not contractual terms they are copyright clauses under the Berne Convention .
The EULA is not beholden to copyright law. "Limited license" is in direct contradiction to European Court of Justice's ruling that if a commoner expects a "sale" then all rights given by a sale are protected which cannot be limited by an EULA. Right now regulators are questioning whether having a "Buy" button constitutes a sale and is thus protected by the ECJ ruling in UsedSoft vs. Oracle. Nevertheless they're trying to combat this behaviour either through interpreting current regulations or by creating new regulations to close potential loopholes.
The logic was:
If I took home a $200 box of software in 1995, installed it, and then drove back to Circuit City in the morning and returned it, there was no way for anyone to tell.
Like, across all aspects of American media, profits skyrocketed with CDs because consumers couldn't easily copy them. With cassettes and floppy discs, piracy was just accepted. And when they got to start over with CDs/DVDs they wanted to do everything possible to break the piracy habit in the window they could.
American Neoliberalism kicked off with Clinton in 1992, which is when all this was happening and corporate profits were prioritized over all else in the pursuit of campaign donations.
Like, this shit didn't happen accidentally, we didn't just stumble into it.
There's reasons for why our shit is so fucked and it's not in the EU.