this post was submitted on 23 Aug 2026
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[–] Zedstrian@sopuli.xyz 156 points 4 days ago (22 children)

"For communicators, Reddit's value is in the real conversations that people are having about your brand today, not where it surfaces tomorrow," said Adam Collins, Reddit's chief communications officer.

Reddit defining its platform as a place for consumers to discuss brands speaks volumes about its motives.

[–] raman_klogius@ani.social 28 points 4 days ago* (last edited 4 days ago) (4 children)

Reddit is astroturfed from day 1. By that I mean they literally faked it until they made it as in the early days Reddit was 100% consisted of sock puppets, whose activity convinced outside people to join.

[–] OctopusNemeses@lemmy.world 25 points 4 days ago* (last edited 4 days ago) (1 children)

It's long forgotten how reddit was open source. Not only that but people hosted their own instances of reddit as test beds for botting and who knows what else.

The quickmeme incident got memoryholed real fast. That era of image macro memes was basically entirely fabricated.

[–] frongt@lemmy.zip 2 points 3 days ago (1 children)

What quickmeme incident? I must have missed that one.

[–] OctopusNemeses@lemmy.world 2 points 9 hours ago

They used sockpuppet accounts to game r/adviceanimals to push posts from quickmeme.com to the top and bury their competitors. At the time it was the most popular image macro site and subreddit. Once it was exposed, that format of meme basically collapsed.

[–] zecg@lemmy.world 11 points 4 days ago (3 children)

I disagree, I met people from reddit at meets IRL and we played darts and drank beer.

[–] schipelblorp@sh.itjust.works 13 points 4 days ago

Crisis actors. Spez is going for the long con.

[–] architect@thelemmy.club 7 points 4 days ago

Nothing to disagree with. It’s a fact about how they got Reddit going.

[–] captainlezbian@lemmy.world 2 points 3 days ago

I met my best friends on a reddit d&d lfg post

but to be fair, the first post ever on Reddit was the Downing Street Memo.

[–] Tollana1234567@lemmy.today -1 points 3 days ago

astroturfing dint take off til trump came into the picture the 1st term, thats when people start flooding the politics and news subs(the gop at the time were threatening to hold social media platforms like reddit , if they dont ban these "illicit subs"). reddit was more diverse before his 1st term.

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