this post was submitted on 21 Aug 2026
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Exploding spectacularly in Delta's face in 3, 2, 1...
It won't, you can already see this happening in tons of industries and markets.
The glorious k shape economy means the middle of rapidly shrinking and all the money to be made is at the extremes of the spectrum. You can already see tons of brands increasing prices or pivoting away from non "luxury" offerings.
Soon there will only be Emirates and RyanAir and Delta doesn't want to be RyanAir.
In B2B, individual pricing is common indeed, but in B2C? I would have thought it's illegal, but it probably depends on the legal area in which you reside, I guess.
Ticket Master has been using dynamic pricing for years at this point and while it is not exactly the same thing it's pretty close.
The airlines and travel industry has also dipped their toes in this before. It's why people used to say you should clear your cookies or use private browsing when checking prices because the presence of specific third party cookies could affect the prices you saw.