this post was submitted on 24 Jun 2026
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What even is their profit margin after all of the software work they've done for it?
Valve probably wants consumers to have a machine in their home that is dedicated to running their marketplace. They don't care if it's hardware they sold. They want the same accessiblity to their store front that consoles have.
I mean for sure. They have a solid revenue stream in a world with an open platform they can sell on. Hence the Linux development to hedge where windows is going.
You can easily separate Proton development costs from the Steam Machine.
I have been buying Proton supported games on Steam and they know it.
What's the profit margin on that do you think?
I have no idea, but Valve does because they have the analytics for it. They can see what games are bought, played and ran on Proton.
And it seems profitable.
It could be a loss leader or just a hedge at the moment 🤷
They could have been loosing money on it until they started selling hardware. Though they could still be losing money on hardware even. No idea rbh