Thom Yorke has literally tried everything for selling music. Though it all he's seen the music industry eventually consume it.
You can't invent something new without it eventually turning into what was the old. We can always keep moving the tech, we can always keep inventing some new platform, but we never get to keep to ourselves forever.
The reason why this keeps happening is because people keep trying to apply a solution that doesn't apply to the problem. We don't need some NEW method of delivery. We just need to get rid of the OLD system of industry.