this post was submitted on 11 Aug 2026
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The brutal truth of social networks: people don’t stay for protocols, decentralization, or good intentions. They stay because everyone else is there. Building better infrastructure is impressive. Building a habit people refuse to leave is harder.
Bluesky amplified their problems by retaining old Twitter's dogshit discoverability/search. If you have fewer users, it's important to make those users count, yet somehow it feels even harder to search than other social networks