this post was submitted on 05 Aug 2026
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Youtube Premium has YouTube remove the ads that they have control over. YouTube only has control of the ads that they add to the uploaded video, on either end or mid-rolls. They do not have control of the video content itself which is where creators add their own sponsorship stuff.
We really want YouTube to have unilateral control to determine what is and isn't an ad, and to remove sponsored advertising that they are not a part of in uploaded content? Something that would also clearly be a conflict of interest as they are an advertising partner.
Forcing them to label adsegements and autoskipping them is possible and protects consumers from shadow ads that are increasingly more common nowadays.
Still that is not what I expect from YouTube premium.
Technically the "often skipped" section is the sponsored content.
But I suspect this is fed through user behaviour and not content detection
It's also not mandatory labeling of ads. Which YouTube could force on their creating users and should for consumer protection.
And they have tools available to mark the video as "sponsored"