this post was submitted on 01 Jul 2026
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The one brand that I am seeing rise in price for me is Spindrift.
I was just thinking the other day that their business model has got to be a lot more supply chain and energy dependent than many of the "fizzy waters".
For those who don't know, its a low calorie soda because its simply real juice in small quantities as the flavoring.
So they must have to source fresh fruits, then extract them, then pasteurize everything, and only then make the soda.
I don't drink a lot of it, but its about the only soda I am willing to give the kids.
Clue: products' retail prices have almost NOTHING to do with what they cost to produce and deliver and sell to you. It's almost entirely about what people are willing to pay.
A lot of people are willing to pay more for a product they perceive as more expensive to produce, but that perception is often far from the truth.