this post was submitted on 28 Aug 2026
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[–] givesomefucks@lemmy.world 91 points 2 days ago (28 children)

If Streamers were smart, they'd lock pricing and change it for new signups.

Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.

Moving everyone up, just pushes people to cancel, and they'll be even more unlikely to come back if prices keep going up

[–] dudeface@lemmy.world 4 points 2 days ago* (last edited 2 days ago) (9 children)

That sounds like terrible economics when you have hundreds of millions of customers who will likely just accept it

[–] pdxfed@lemmy.world 7 points 2 days ago (2 children)

The cost in electronic services is in acquisition; the nominal cost to deliver services to a paying subscriber is lower than acquiring a new one.

Yes you would flatten your margin with existing customers by not hiking their rates (or not as much) but pretending there won't be defection assumes near monopoly--which the US has permitted largely for the last 4 decades.

Cell phone companies made it super easy to leave by only offering good discounts to new customers.

[–] dudeface@lemmy.world -1 points 2 days ago (1 children)

Netflix are saturated, let’s not pretend they need new subscribers

[–] givesomefucks@lemmy.world 9 points 2 days ago

Jesus....

This is a couple years old but:

Shares of Netflix closed down more than 35% Wednesday after the streamer reported earnings Tuesday evening that showed it lost subscribers for the first time in more than 10 years.

https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html

The product is the stock price.

Amount of subscribers effects stock price.

They raise price as a reaction to not meeting aubscriber goals.

Which is a short term fix that needs to be done over and over again.

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