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Uber hit with a nearly $1 billion fine for automatically deactivating drivers in Europe
(www.engadget.com)
This is a most excellent place for technology news and articles.
Until you start breaking these companies up and fining them consequential sums, they won’t notice this. They can afford to ignore you.
I'd say $1 billion is not inconsequential.
That's the issue - 1 billion sounds like a big enough number. Most people hear it and think "Hah! Just desserts!" but it's not. They make so much money that even 1 billion is something they can easily ignore. The average person has such a poor grasp on just how much money is being accumulated that its easy to fool them into thinking a fine is far more damaging to the company than it is.